Introducing Elite’s Nutrition Educator & Diet Counselor: Rita Larsen

Hello & welcome!

To start off, I have a very simple message:

Part of the reason that we, at Elite, take the time to work with each individual through exercise and diet is because each person is completely different than the next person. In other words, what works for one person, may not work for the next person. You are an individual and need to choose what is going to work best for you! It is in some ways, an awesome responsibility. Many people can get sidetracked with lots of other family & work responsibilities, and never take the time to care for themselves; through fitness and a good diet/nutrition program. As a result, they never really know “what is best for ME?” So, take some time to explore what your very “best” is. Type of exercise, days of the week, indoors or outdoors, a stable eating plan or one that is flexible (but very healthy). There are lots of choices for you!

Your Health & Fitness Journey Begins Today, But Where Should You Start Photo

With lots of choices to explore during your health & fitness journey, trying new programs and so on, you may just be able to LOCK IN your own personal fitness and nutrition plan that will last a LIFETIME. So, my task for you is: from now on, don’t just think about today and tomorrow; think about a lifetime of good health and wellness!

I look forward to sharing my knowledge with you. And please come visit me during my open office hours “Ask the Dietitian” at our Brookfield, Mequon, and North Shore locations. Otherwise I’m always available by appointment!

Best wishes for a good start!

Rita W. Larsen, RD, CD
Nutrition Educator & Diet Counselor
Elite Sports Clubs

Soul Food

Are you truly “feeding” yourself?

Think back to a time when you were involved in an exciting project or conversation.  You were so busy that time seemed to fly by and the outside world faded away. You had nothing on your mind but what you were doing.  Food was not even a thought.

Society now-a-days, falls back on food as a way to satisfy their needs and wants.  Most people end up confusing primary food with secondary food.  Primary food is the different aspects of life that feed you such as relationships, career, physical activity, and spirituality.

  • Having healthy and supportive relationships with friends, family, and co-workers are important and you should start to notice which relationships truly feed you in your life and which relationships are taking a toll on your energy.
  • The career aspect is choosing work that you are passionate about and like the people that you work with.  This is a very important atmosphere to maintain healthy relationships as most people spend the majority of their waking hours at work.  To live a healthy and balanced life you have to be satisfied with your career.
  • The physical activity aspect refers to our bodies thriving for movement and giving us energy along with releasing hormones, chemical messengers within in our body, such as estrogen, testosterone, growth hormone, endorphins, insulin, epinephrine, and many more.
  • “Almost all forms of spiritual practice come down to one thing: the more we bring our individual lives into alignment with the whole of existence, the more we feel nourished and at peace” (Integrative Nutrition).

Secondary food is actual food that a person consumes which adds taste, texture, and volume.  Therefore food can fill you, but it cannot fulfill you.  The more primary food we receive, the less we need to depend on secondary food.

primary and secondary food chart

“When primary food is balanced and satiating, your life feeds you, making what you eat only secondary.” (Integrative Nutrition).

To find out which primary food needs attention in your life check out the Circle of Life diagram at