Five years ago Kay, Elite Sports Clubs owner, challenged her staff to share their passions with the members, the point being to connect with more members and go beyond being seen as just a fitness center, but also become a destination for a healthy, balanced lifestyle.
Bikes & Brews founder, Paul Alexander says he is “passionate about health and fitness, but I also love good food and great craft beer. Little old Milwaukee, Wisconsin has some great dining options, but the city and the state is truly becoming a mecca for craft beer. Before I went to college, I cooked for a living. I thought to myself; whip up some grub, pair it with locally brewed craft beer and share! ‘Bikes and Brews’ was born!”
In the years since, Elite has hosted many variations of Bikes & Brews. Paul started with your traditional indoor cycle class with craft beer tasting to follow, but then ventured outdoors to the Elite Sports Club-North Shore deck, and even biked the streets of Milwaukee on the now well-known Pedal Tavern!
Next week “Bikes & Brews” is switching up the location, and hosting the event at Elite’s West Brookfield location. Paul and co-host Melissa Mueller say that they are “excited for a change of atmosphere, and hopefully will see some new faces. We are also excited to welcome back craft beer samplings from Big Bay Brewery!”
Paul explained that “from past visits we have learned that Chris Piotrowski, one of the founders of Big Bay, has a wonderful story on how he named his beer company. He contacted a local historical society to find out if there was ever a brewery in Shorewood or Whitefish Bay in the past. Surprisingly, there never was a brewery in the North Shore. That’s not to say there wasn’t beer in North Shore.”
“Pabst Beer had a beer garden at Big Bay Park in Whitefish Bay and people took the trolley up Lake Shore Drive on the weekends. Chris’s beers utilize a unique hop to flavor the beers so they have a very distinct taste. One of my personal favorites is “Long Weekend,” a slightly hoppy and very balanced India Pale Ale. (It pairs very well with my honey jalapeno chicken wings!)”
Beer tasting at a health club? What does that have to do with health? At Elite, we believe a big part of health is balance, “Bikes & Brews” is a perfect example of this balance. Our members come to the club after a hard week of work, break a good sweat during a special cycling class, and then relax while learning about Milwaukee’s long history of being America’s brew city. We are supporting local small businesses, which is healthy for our local economy, and balancing our hectic, fast-paced lives with a little R & R.